Why Print Catalogs?

by lizacha

Why not?

Catalog printing is one of the best ways to promote your business. Whether to market or sell your products, your print catalogs can help you get all your products and services advertised.

Even with so many things you can do online, it appears that many businesses still opt to have print catalogs as their standard marketing campaign strategy. It continues to be one of the most sought after ad material even when online shopping has become vogue these days.

Shopping online is just like print catalog shopping – you can browse through several pictures of the products and services, read the description, and then buy the stuff you need. They also have quick order forms which you can fill up and send, and then have your purchased item delivered via mail.

Still, there’s no denying the fact that catalog printing has the appeal that most online shopping don’t have. For one thing, compared to an online ad, not everybody can see it. It takes someone who has a computer and an internet access to be able to get to browse through an online catalog. It doesn’t take a genius to know that not everybody has that opportunity.

Print catalogs on the other hand, have more chances of getting read even by those who are not tech savvy or Internet capable. While waiting for a dentist’s appointment, or by just sitting under a tree, you can always go shopping with a color catalog. Or what about while having your hair done? You can always rely on a catalog to keep you busy while doing some other thing besides shopping. It’s so convenient to carry along with you while you’re doing your daily routine.

And have you ever tried downloading some of these online catalogs? It takes time for images and pages to load up that most of the time the excitement fizzles down that you wouldn’t want to buy anymore.

Print catalogs again make it easier for you to see right away what’s on sale. You don’t have to wait for a slow downloading time. And you definitely don’t have to wait to turn to another page.

There’s a particular satisfaction of being able get your hands on what you’re reading. Books also give you the same satisfaction that you just can’t have in a computer and the Internet. It’s nice to be old-fashioned at times when being a techie drains so much from you.

So is catalog printing still better than online shopping? I wouldn’t say it is. Let’s just say that although online shopping gives you the convenience and flexibility to access anything with just a mouseclick, print catalogs are not about to go obsolete and retire that quickly. In fact, catalog printing will remain to be one of the most effective marketing strategies for many years to come.

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